As business owners we need to wear many hats: product designer, creator, salesperson, bookkeeper, boss…the list goes on. Sometimes we have trouble wearing some of those hats. One area that I’ve found a little more challenging is being assertive in promoting my business. So over the next few days I’m going to share four tips that I’ve learned (and am working on) to help me in that area. Hopefully this info will help you too!
Today is Step 1 in How to Be Assertive Without Alienating Your (Potential) Client:
Get Clear! Being assertive starts with you…knowing who you are (and aren’t) and being clear about what you are willing (or not willing) to do, say or have. For many of us, coming to this knowledge is a real task unto itself. It may be useful to ask: “In an ideal world, what would I like to happen?” Focusing on an ideal outcome opens our minds, prevents us from falling into passivity or “victim-thinking,” and helps us get really clear on what we want and don’t want. Being clear in our own mind will help when we need to explain something to a client or partner, and we’ll do it in a way that doesn’t come across as harsh or arbitrary. Conviction is a good thing!!
Stay tuned…Step 2 in a couple of days.
Don’t forget to comment…do you have a trick or tip to help you be assertive but not harsh or overbearing? Let’s hear it!